{ "project_id": "col-901831", "entity_id": "776d7545-6327-4724-a328-a3d899fe1f46", "provider_stack": [], "report_type": "competitive_intel", "report_mode": "baseline", "facts_pack": { "importer": { "entity_id": "776d7545-6327-4724-a328-a3d899fe1f46", "canonical_name": "MERCK S.A", "country": null, "rank": 161, "market_share": 0.00003319719772670668, "tax_id": "860000580", "metrics": { "fob_total_usd": 3298.9799999999996, "cif_total_usd": 3403.64, "qty_total": 16, "shipment_count": 7, "avg_shipment_fob": 471.2828571428571, "fob_last_12m": 3237.54, "fob_last_24m": 3237.54, "fob_by_year": { "2011": 31.83, "2012": 29.61, "2013": 505.04, "2014": 2732.5 }, "qty_by_year": { "2011": 1, "2012": 1, "2013": 8, "2014": 6 }, "yoy_growth_fob": 4.410462537620782, "yoy_growth_qty": -0.25, "cagr_fob": 3.411380414262175, "cagr_qty": 0.8171205928321397, "trend_direction": "growing", "peak_year": "2014", "peak_fob": 2732.5, "momentum_score": 3.376020064616962, "supplier_count": 1, "china_supplier_count": 0, "china_pct_fob": 0, "top_supplier_name": "VWR INTERNATIONAL, LLC", "top_supplier_pct": 1, "hhi": 10000, "supplier_diversity": "concentrated", "avg_unit_price_usd": 223.0767857142857, "median_unit_price_usd": 63.13, "min_unit_price_usd": 29.61, "max_unit_price_usd": 486.53, "price_range_multiple": 16.43127321850726, "cif_fob_ratio": 1.0317249574110787, "primary_port": "Santa Fe de Bogota", "port_distribution_json": { "Santa Fe de Bogota": 7 }, "transport_mode_primary": "AIR", "transport_distribution_json": { "AIR": 7 }, "payment_method_primary": "GIRO DIRECTO", "payment_distribution_json": { "GIRO DIRECTO": 7 }, "fob_by_month_json": { "1": 7.9575, "7": 574.52, "8": 7.4025, "9": 108.605, "10": 126.26 }, "peak_months": [ 7, 10, 9 ], "low_months": [ 9, 1, 8 ], "seasonality_score": 1, "next_peak_month": 7, "priority_score": 6, "active_years": 4, "annualized_fob": 824.7449999999999, "first_year_fob": 31.83, "latest_year_fob": 2732.5, "median_yearly_fob": 268.435, "peak_multiple": 10.179373032577718, "latest_vs_peak_ratio": 1, "latest_vs_first_ratio": 85.84668551680805, "latest_vs_first_growth": 84.84668551680805, "china_fob": 0, "china_penetration": 0, "penetration_tier": "zero", "penetration_tier_label": "零渗透", "top1_supplier_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "top1_supplier_name": "VWR INTERNATIONAL, LLC", "top1_is_non_china_lead": true, "top1_cumulative_share": 1, "top1_first_active_year": 2011, "top1_first_active_year_share": 1, "top1_latest_year_share": 1, "top1_peak_year_share": 1, "top1_peak_year": 2011, "top1_delta_active_to_latest": 0, "top1_delta_peak_to_latest": 0, "top1_delta_first_to_latest": 0, "top1_first_active_year_fob": 31.83, "top1_latest_year_fob": 2732.5, "exited_supplier_count": 0, "exited_supplier_share": 0, "new_supplier_count": 0, "external_group_count": 1, "affiliated_group_count": 0, "affiliated_group_share": 0, "uncertain_group_pairs": 0, "uncertain_group_pair_examples": [], "barrier_tier": "single_locked", "barrier_tier_label": "单一锁定", "price_band_count": 3, "main_price_band_share": 0.6966031925019249, "price_band_breakdown": [ { "label": "低价带", "trade_count": 3, "fob_total_usd": 313.96000000000004, "fob_share": 0.09516880975331772, "min_unit_price": 29.61, "max_unit_price": 63.13, "avg_unit_price": 41.52333333333333, "median_unit_price": 31.83 }, { "label": "中价带", "trade_count": 2, "fob_total_usd": 686.94, "fob_share": 0.2082279977447575, "min_unit_price": 63.13, "max_unit_price": 434.42, "avg_unit_price": 248.775, "median_unit_price": 248.775 }, { "label": "高价带", "trade_count": 2, "fob_total_usd": 2298.08, "fob_share": 0.6966031925019249, "min_unit_price": 452.8875, "max_unit_price": 486.53, "avg_unit_price": 469.70875, "median_unit_price": 469.70875 } ], "supplier_price_gap": null, "scenario_id": "zero_penetration_barrier", "scenario_name": "零渗透·堡垒型", "supplier_motion": "stable", "supplier_motion_label": "主供稳定", "supplier_motion_raw": "stable", "supplier_motion_override": false, "trend_label": "growth", "trend_label_name": "持续增长", "suppliers_list_json": [ { "entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "name": "VWR INTERNATIONAL, LLC", "fob": 3298.9799999999996, "pct": 1, "qty": 16, "shipment_count": 7, "avg_unit_price": 206.18624999999997, "is_china": false, "supplier_first_active_year": 2011, "supplier_latest_active_year": 2014, "supplier_active_years": 4, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2011": 1, "2012": 1, "2013": 1, "2014": 1 } } ], "group_rollup_summary": { "total_group_count": 1, "external_group_count": 1, "affiliated_group_count": 0, "affiliated_group_share": 0 }, "market_total_fob": 99375255.32, "annualized_fob_p25": 829.48875, "annualized_fob_p50": 5880, "annualized_fob_p75": 28810.355, "annualized_fob_p90": 98798.611, "data_freshness": "historical", "data_freshness_label": "历史", "volume_score": 3.5, "window_score": 3, "barrier_score": 1.5, "trend_score": 8.5, "barrier_score_base": 2.5, "barrier_score_adjustments": [ { "label": "Top1 过高", "delta": -1 } ], "barrier_score_reason": "single_locked 基础分 2.5，Top1 过高-1.0", "trend_score_base": 8, "trend_score_adjustments": [ { "label": "高增长", "delta": 0.5 } ], "trend_score_reason": "growth 基础分 8.0，高增长+0.5", "priority_score_v2": 3.2, "priority_weighted_raw": 3.95, "priority_freshness_modifier": -0.75, "priority_override": null, "priority_level": "暂时忽略", "rank": 161, "market_share": 0.00003319719772670668, "name": "MERCK S.A", "tax_id": "860000580" } }, "market": { "total_fob": 99375254.12000006, "importer_count": 262, "market_avg_unit_price_usd": 0.04360417882338011, "hs_code": "9018312000", "hs_code_6": "901831", "product_category": "Medical Devices", "hs_description": "Syringes, with or without needles", "hs_description_zh": "注射器，不论是否带针头", "hs_description_es": "Jeringas, incluso con aguja", "total_records": 4814, "country": "哥伦比亚", "country_code": "COL", "snapshot_date": "2015-06-27", "status": "published" }, "top_suppliers": [ { "entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "name": "VWR INTERNATIONAL, LLC", "fob": 3298.9799999999996, "pct": 1, "qty": 16, "shipment_count": 7, "avg_unit_price": 206.18624999999997, "is_china": false, "supplier_first_active_year": 2011, "supplier_latest_active_year": 2014, "supplier_active_years": 4, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2011": 1, "2012": 1, "2013": 1, "2014": 1 }, "canonical_name": "VWR INTERNATIONAL, LLC", "country": null, "supplier_rank": 162, "supplier_market_share": 0.00004785829213404631, "supplier_total_fob": 4755.929999999999, "supplier_importer_count": 3, "customer_hhi": 5392.93051066237, "competitive_index": 3.74, "competitive_signal": "长尾补充型供应商", "entity_ids": [ "63b92b73-3263-4c74-a5d4-7cd1f4d46c76" ], "aliases": [ "VWR INTERNATIONAL, LLC" ], "variant_count": 1 } ], "all_suppliers": [ { "entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "name": "VWR INTERNATIONAL, LLC", "fob": 3298.9799999999996, "pct": 1, "qty": 16, "shipment_count": 7, "avg_unit_price": 206.18624999999997, "is_china": false, "supplier_first_active_year": 2011, "supplier_latest_active_year": 2014, "supplier_active_years": 4, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2011": 1, "2012": 1, "2013": 1, "2014": 1 }, "canonical_name": "VWR INTERNATIONAL, LLC", "country": null, "supplier_rank": 162, "supplier_market_share": 0.00004785829213404631, "supplier_total_fob": 4755.929999999999, "supplier_importer_count": 3, "customer_hhi": 5392.93051066237, "competitive_index": 3.74, "competitive_signal": "长尾补充型供应商", "entity_ids": [ "63b92b73-3263-4c74-a5d4-7cd1f4d46c76" ], "aliases": [ "VWR INTERNATIONAL, LLC" ], "variant_count": 1 } ], "raw_supplier_count": 1, "raw_top_supplier_count": 1 }, "account_analysis": { "importer_procurement": { "annualized_shipments": 1.75, "frequency_tier": "低频/项目型采购账户", "avg_gap_days": 220.83, "gap_cv": 1.01, "rhythm_label": "常规补货", "years_active": 4, "first_year": 2011, "latest_year": "2014", "avg_annual_fob": 824.74, "benchmarks": { "p25": 1, "p75": 3 } }, "supplier_frequency_thresholds": { "p25": 1.75, "p75": 1.75 }, "trend_metrics": { "years": [ 2011, 2012, 2013, 2014 ], "first_year": 2011, "latest_year": 2014, "first_year_fob": 31.83, "latest_year_fob": 2732.5, "peak_year": 2014, "peak_fob": 2732.5, "avg_annual_fob": 824.7449999999999, "median_annual_fob": 268.435, "latest_vs_first_ratio": 85.84668551680805, "latest_vs_first_growth": 84.84668551680805, "latest_vs_peak_ratio": 1, "peak_multiple": 10.179373032577718, "cagr_fob": 3.411380414262175 }, "supplier_rollup": { "groups": [ { "id": "group-1", "tokens": [ "VWR" ], "primary_name": "VWR INTERNATIONAL, LLC", "members": [ { "entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "name": "VWR INTERNATIONAL, LLC", "fob": 3298.9799999999996, "pct": 1, "qty": 16, "shipment_count": 7, "avg_unit_price": 206.18624999999997, "is_china": false, "supplier_first_active_year": 2011, "supplier_latest_active_year": 2014, "supplier_active_years": 4, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2011": 1, "2012": 1, "2013": 1, "2014": 1 }, "canonical_name": "VWR INTERNATIONAL, LLC", "country": null, "supplier_rank": 162, "supplier_market_share": 0.00004785829213404631, "supplier_total_fob": 4755.929999999999, "supplier_importer_count": 3, "customer_hhi": 5392.93051066237, "competitive_index": 3.74, "competitive_signal": "长尾补充型供应商", "entity_ids": [ "63b92b73-3263-4c74-a5d4-7cd1f4d46c76" ], "aliases": [ "VWR INTERNATIONAL, LLC" ], "variant_count": 1 } ], "total_share": 1, "total_fob": 3298.9799999999996, "label": "VWR", "affiliated_to_importer": false, "member_count": 1 } ], "dominant_group": { "id": "group-1", "tokens": [ "VWR" ], "primary_name": "VWR INTERNATIONAL, LLC", "members": [ { "entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "name": "VWR INTERNATIONAL, LLC", "fob": 3298.9799999999996, "pct": 1, "qty": 16, "shipment_count": 7, "avg_unit_price": 206.18624999999997, "is_china": false, "supplier_first_active_year": 2011, "supplier_latest_active_year": 2014, "supplier_active_years": 4, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2011": 1, "2012": 1, "2013": 1, "2014": 1 }, "canonical_name": "VWR INTERNATIONAL, LLC", "country": null, "supplier_rank": 162, "supplier_market_share": 0.00004785829213404631, "supplier_total_fob": 4755.929999999999, "supplier_importer_count": 3, "customer_hhi": 5392.93051066237, "competitive_index": 3.74, "competitive_signal": "长尾补充型供应商", "entity_ids": [ "63b92b73-3263-4c74-a5d4-7cd1f4d46c76" ], "aliases": [ "VWR INTERNATIONAL, LLC" ], "variant_count": 1 } ], "total_share": 1, "total_fob": 3298.9799999999996, "label": "VWR", "affiliated_to_importer": false, "member_count": 1 }, "affiliated_share": 0, "external_group_count": 1, "total_group_count": 1, "summary_text": "表面上有 1 家 supplier 参与该账户，但按集团归集后可视为 1 个供应集团。 真正独立的外部供应集团约 1 个，占 100.0%。 其中 VWR 占比最高，约 100.0%。", "uncertain_group_pairs": [], "uncertain_group_summary": "", "by_supplier": { "63b92b73-3263-4c74-a5d4-7cd1f4d46c76": { "group_id": "group-1", "group_label": "VWR", "group_share": 1, "group_member_count": 1, "affiliated_to_importer": false } } }, "supplier_structure_metrics": { "exited_supplier_count": 0, "exited_supplier_share_total": 0, "exited_supplier_fob_total": 0, "new_supplier_count": 0, "supplier_price_gap_ratio": null, "top_supplier_metrics": { "supplier_name": "VWR INTERNATIONAL, LLC", "supplier_entity_id": "63b92b73-3263-4c74-a5d4-7cd1f4d46c76", "total_share": 1, "supplier_affiliation": "独立供应方", "share_role": "主导型", "frequency_role": "一次性采购", "trend_role": "试单观察中", "price_role": "高价带", "sample_share": 1, "account_shipment_count": 7, "account_annualized_shipments": 1.75, "account_avg_gap_days": 220.83, "account_rhythm_label": "常规补货", "first_year": 2011, "latest_year": 2014, "first_year_share": 1, "latest_year_share": 1, "importer_latest_year_share": 1, "peak_share": 1, "peak_share_year": 2011, "share_delta_first_to_latest": 0, "share_delta_active_to_latest": 0, "share_delta_peak_to_latest": 0, "first_active_year": 2011, "last_active_year": 2014, "first_active_share": 1, "last_active_share": 1, "last_active_year_share": 1, "active_year_count": 4, "exited_in_latest_year": false, "new_entrant_in_latest_year": false, "share_change_reference": { "from_year": 2011, "to_year": 2014, "from_share": 1, "to_share": 1, "delta": 0 }, "group_label": "VWR", "group_share": 1, "group_member_count": 1, "group_affiliated_to_importer": false, "relationship_summary": "主导型 · 试单观察中 · 高价带", "competitive_signal": "这个外部主供还压着大头，先把它当成主要壁垒去看。", "attack_focus": "先判断它卡住的是品牌、注册，还是关键规格和质量门槛。", "entry_angle": "没验证出外部窗口前，别急着和主供正面对打。", "entry_difficulty": "高", "difficulty_reason": "供货 4 年 · 累计份额 100%", "share_window_fob_estimate": 0 }, "top_supplier_pct": 1, "supplier_count": 1, "external_group_count": 1, "affiliated_share": 0 }, "scenario_assessment": { "penetration_tier": { "key": "zero", "label": "零渗透" }, "lead_supplier_motion": { "key": "stable", "raw_key": "stable", "label": "主供稳定", "override_applied": false, "reference": { "from_year": 2011, "to_year": 2014, "from_share": 1, "to_share": 1, "delta": 0 } }, "demand_pattern": { "key": "growth", "label": "持续增长" }, "barrier_tier": { "key": "single_locked", "label": "单一锁定" }, "scenario_key": "zero_penetration_barrier", "scenario_label": "零渗透 · 堡垒型", "opportunity_type": "低 ROI 筛选型", "action_level": "暂时忽略", "entry_position": "快速筛选 / 无窗口即跳过", "advantage_focus": "一次性壁垒验证", "resource_boundary": "这类小体量封闭型优先快速筛掉；只有出现明确体系外窗口时，才值得继续投入。", "matrix_mode": "zero_barrier", "size_tier": "Tier C", "output_depth": "screening", "size_variant": "small", "compact_template": "screening", "trigger_metrics": { "china_penetration": 0, "annualized_fob": 824.7449999999999, "active_years": 4, "shipment_count": 7, "insufficient_data_shipment_threshold": 3, "hhi": 10000, "top_supplier_pct": 1, "top1_first_year_share": 1, "top1_first_active_year": 2011, "top1_first_active_share": 1, "top1_latest_year_share": 1, "top1_peak_share": 1, "top1_peak_share_year": 2011, "top1_share_delta_first_to_latest": 0, "top1_share_delta_active_to_latest": 0, "top1_share_delta_peak_to_latest": 0, "latest_vs_peak_ratio": 1, "latest_vs_first_growth": 84.84668551680805, "cagr_fob": 3.411380414262175, "exited_supplier_count": 0, "exited_supplier_share_total": 0, "new_supplier_count": 0, "supplier_price_gap_ratio": null, "peak_year": 2014, "peak_fob": 2732.5, "latest_year_fob": 2732.5 }, "trigger_summary": [ "零渗透（中国采购 0%）", "主供稳定 · 2011年 100% → 2014年 100%（+0pp）", "持续增长 · 末年/峰值 100%", "单一锁定（HHI 10,000 · Top1 100%）" ] }, "supplier_analysis": { "63b92b73-3263-4c74-a5d4-7cd1f4d46c76": { "supplier_affiliation": "独立供应方", "share_role": "主导型", "frequency_role": "一次性采购", "trend_role": "试单观察中", "price_role": "高价带", "sample_share": 1, "account_shipment_count": 7, "account_annualized_shipments": 1.75, "account_avg_gap_days": 220.83, "account_rhythm_label": "常规补货", "first_year": 2011, "latest_year": 2014, "first_year_share": 1, "latest_year_share": 1, "importer_latest_year_share": 1, "peak_share": 1, "peak_share_year": 2011, "share_delta_first_to_latest": 0, "share_delta_active_to_latest": 0, "share_delta_peak_to_latest": 0, "first_active_year": 2011, "last_active_year": 2014, "first_active_share": 1, "last_active_share": 1, "last_active_year_share": 1, "active_year_count": 4, "exited_in_latest_year": false, "new_entrant_in_latest_year": false, "share_change_reference": { "from_year": 2011, "to_year": 2014, "from_share": 1, "to_share": 1, "delta": 0 }, "group_label": "VWR", "group_share": 1, "group_member_count": 1, "group_affiliated_to_importer": false, "relationship_summary": "主导型 · 试单观察中 · 高价带", "competitive_signal": "这个外部主供还压着大头，先把它当成主要壁垒去看。", "attack_focus": "先判断它卡住的是品牌、注册，还是关键规格和质量门槛。", "entry_angle": "没验证出外部窗口前，别急着和主供正面对打。", "entry_difficulty": "高", "difficulty_reason": "供货 4 年 · 累计份额 100%" } } }, "time_context": { "first_year": 2011, "prev_year": 2013, "last_year": 2014, "gap_years": 12, "freshness": "stale", "trend_prefix": "截至2014年（相较2013年）", "warning_text": "数据截止 2014 年，距今已 12 年。报告更适合用来筛选历史上值得研究的客户，不应直接当作当前采购现状。" }, "price_analysis": { "sample_count": 7, "band_count": 3, "range_multiple": 16.43127321850726, "summary_text": "存在 3 个明显价格带：低价带 $29.61–$63.13（FOB 占比 10%）；中价带 $63.13–$434.42（FOB 占比 21%）；高价带 $452.89–$486.53（FOB 占比 70%）。", "bands": [ { "label": "低价带", "trade_count": 3, "fob_total_usd": 313.96000000000004, "fob_share": 0.0951688097533177, "min_unit_price": 29.61, "max_unit_price": 63.13, "avg_unit_price": 41.52333333333333, "median_unit_price": 31.83 }, { "label": "中价带", "trade_count": 2, "fob_total_usd": 686.94, "fob_share": 0.20822799774475748, "min_unit_price": 63.13, "max_unit_price": 434.42, "avg_unit_price": 248.775, "median_unit_price": 248.775 }, { "label": "高价带", "trade_count": 2, "fob_total_usd": 2298.08, "fob_share": 0.6966031925019248, "min_unit_price": 452.8875, "max_unit_price": 486.53, "avg_unit_price": 469.70875, "median_unit_price": 469.70875 } ] }, "decision_summary": { "scenario_key": "zero_penetration_barrier", "action_level": "暂时忽略", "scenario_action_level": "暂时忽略", "opportunity_type": "低 ROI 筛选型", "entry_position": "快速筛选 / 无窗口即跳过", "advantage_focus": "一次性壁垒验证", "size_tier": "Tier C", "output_depth": "screening", "size_variant": "small", "compact_template": "screening", "supply_structure_label": "单一锁定", "priority_score": 3.2, "legacy_priority_score": 6, "score_formula": "0.3×体量分 + 0.3×窗口分 + 0.2×壁垒分 + 0.2×趋势分 + 时效修正", "score_breakdown": [ { "label": "体量分", "value": "3.5 / 10", "detail": "年均 FOB $825" }, { "label": "窗口分", "value": "3.0 / 10", "detail": "零渗透 · 堡垒型" }, { "label": "壁垒分", "value": "1.5 / 10", "detail": "single_locked 基础分 2.5，Top1 过高-1.0" }, { "label": "趋势分", "value": "8.5 / 10", "detail": "growth 基础分 8.0，高增长+0.5" }, { "label": "时效修正", "value": "-0.75", "detail": "历史" } ], "score_modifier_summary": [], "scenario_label": "零渗透 · 堡垒型", "trigger_summary": [ "零渗透（中国采购 0%）", "主供稳定 · 2011年 100% → 2014年 100%（+0pp）", "持续增长 · 末年/峰值 100%", "单一锁定（HHI 10,000 · Top1 100%）" ], "trigger_facts": [ { "label": "年均 FOB", "value": "$825" }, { "label": "CAGR", "value": "+341.1%" }, { "label": "峰值年", "value": "2014 · $3K" }, { "label": "末年 / 峰值", "value": "100%" }, { "label": "主供份额轨迹", "value": "2011年 100% → 2014年 100%（+0pp）" } ] }, "raw_export_summary": { "row_count": 7, "date_min": "2011-01-24", "date_max": "2014-09-10", "total_fob_usd": 3298.98, "hs_codes": [ "9018319000", "9018312000" ], "hs_breakdown": [ { "hs_code": "9018319000", "row_count": 5, "fob_total_usd": 2793.94, "fob_share": 0.8469102571097733 }, { "hs_code": "9018312000", "row_count": 2, "fob_total_usd": 505.04, "fob_share": 0.15308974289022667 } ], "supplier_raw_count": 2 }, "generated_at": "2026-04-06T12:12:25.263Z" }