{ "project_id": "col-901831", "entity_id": "ab224869-28ae-4f28-85d5-f05327ad6e63", "provider_stack": [], "report_type": "competitive_intel", "report_mode": "baseline", "facts_pack": { "importer": { "entity_id": "ab224869-28ae-4f28-85d5-f05327ad6e63", "canonical_name": "B BRAUN MEDICAL S A", "country": null, "rank": 14, "market_share": 0.010793080496208182, "tax_id": "860026442", "metrics": { "fob_total_usd": 1072565.1300000004, "cif_total_usd": 1104408.9500000002, "qty_total": 1863200, "shipment_count": 145, "avg_shipment_fob": 7397.000896551726, "fob_last_12m": 264306.93, "fob_last_24m": 561719.0199999999, "fob_by_year": { "2010": 125150.24000000002, "2011": 131217.60999999996, "2012": 159304.73999999996, "2013": 368139.62, "2014": 184006.3, "2015": 104746.62 }, "qty_by_year": { "2010": 180000, "2011": 219100, "2012": 228400, "2013": 728200, "2014": 328800, "2015": 178700 }, "yoy_growth_fob": -0.4307443821216991, "yoy_growth_qty": -0.45650851581508517, "cagr_fob": -0.034968107454417474, "cagr_qty": -0.001448635458175973, "trend_direction": "stable", "peak_year": "2013", "peak_fob": 368139.62, "momentum_score": 0.8261304385776037, "supplier_count": 1, "china_supplier_count": 0, "china_pct_fob": 0, "top_supplier_name": "B. 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BRAUN MELSUNGEN A.G.", "top1_is_non_china_lead": true, "top1_cumulative_share": 1, "top1_first_active_year": 2010, "top1_first_active_year_share": 1, "top1_latest_year_share": 1, "top1_peak_year_share": 1, "top1_peak_year": 2010, "top1_delta_active_to_latest": 0, "top1_delta_peak_to_latest": 0, "top1_delta_first_to_latest": 0, "top1_first_active_year_fob": 125150.24000000002, "top1_latest_year_fob": 104746.62, "exited_supplier_count": 0, "exited_supplier_share": 0, "new_supplier_count": 0, "external_group_count": 0, "affiliated_group_count": 1, "affiliated_group_share": 1, "uncertain_group_pairs": 0, "uncertain_group_pair_examples": [], "barrier_tier": "single_locked", "barrier_tier_label": "单一锁定", "price_band_count": 3, "main_price_band_share": 0.4240788435850045, "price_band_breakdown": [ { "label": "低价带", "trade_count": 49, "fob_total_usd": 209348.53, "fob_share": 0.1951849115214103, "min_unit_price": 0.06079166666666667, "max_unit_price": 0.5532018518518519, "avg_unit_price": 0.2784077973435438, "median_unit_price": 0.27319444444444446 }, { "label": "中价带", "trade_count": 48, "fob_total_usd": 408364.41999999987, "fob_share": 0.38073624489358493, "min_unit_price": 0.5551630952380953, "max_unit_price": 0.714422641509434, "avg_unit_price": 0.6741864208141705, "median_unit_price": 0.6981722222222222 }, { "label": "高价带", "trade_count": 48, "fob_total_usd": 454852.18000000017, "fob_share": 0.4240788435850045, "min_unit_price": 0.7165188888888889, "max_unit_price": 0.7568966666666667, "avg_unit_price": 0.7387221765095858, "median_unit_price": 0.74505 } ], "supplier_price_gap": null, "scenario_id": "zero_penetration_shrinking", "scenario_name": "零渗透·收缩型", "supplier_motion": "stable", "supplier_motion_label": "主供稳定", "supplier_motion_raw": "stable", "supplier_motion_override": false, "trend_label": "shrinking", "trend_label_name": "持续萎缩", "suppliers_list_json": [ { "entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "name": "B. BRAUN MELSUNGEN A.G.", "fob": 1072565.1300000004, "pct": 1, "qty": 1863200, "shipment_count": 145, "avg_unit_price": 0.5756575407900388, "is_china": false, "supplier_first_active_year": 2010, "supplier_latest_active_year": 2015, "supplier_active_years": 6, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2010": 1, "2011": 1, "2012": 1, "2013": 1, "2014": 1, "2015": 1 } } ], "group_rollup_summary": { "total_group_count": 1, "external_group_count": 0, "affiliated_group_count": 1, "affiliated_group_share": 1 }, "market_total_fob": 99375255.32, "annualized_fob_p25": 829.48875, "annualized_fob_p50": 5880, "annualized_fob_p75": 28810.355, "annualized_fob_p90": 98798.611, "data_freshness": "historical", "data_freshness_label": "历史", "volume_score": 10, "window_score": 0, "barrier_score": 1, "trend_score": 1.5, "barrier_score_base": 2.5, "barrier_score_adjustments": [ { "label": "集团内闭环高", "delta": -2 }, { "label": "Top1 过高", "delta": -1 }, { "label": "外部窗口极少", "delta": -0.5 } ], "barrier_score_reason": "single_locked 基础分 2.5，集团内闭环高-2.0；Top1 过高-1.0；外部窗口极少-0.5", "trend_score_base": 1.5, "trend_score_adjustments": [], "trend_score_reason": "shrinking 基础分 1.5，无额外修正", "priority_score_v2": 1, "priority_weighted_raw": 3.5, "priority_freshness_modifier": -0.75, "priority_override": "zero_penetration_shrinking_force_1", "priority_level": "暂时忽略", "rank": 14, "market_share": 0.010793080496208182, "name": "B BRAUN MEDICAL S A", "tax_id": "860026442" } }, "market": { "total_fob": 99375254.12000006, "importer_count": 262, "market_avg_unit_price_usd": 0.04360417882338011, "hs_code": "9018312000", "hs_code_6": "901831", "product_category": "Medical Devices", "hs_description": "Syringes, with or without needles", "hs_description_zh": "注射器，不论是否带针头", "hs_description_es": "Jeringas, incluso con aguja", "total_records": 4814, "country": "哥伦比亚", "country_code": "COL", "snapshot_date": "2015-06-27", "status": "published" }, "top_suppliers": [ { "entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "name": "B. BRAUN MELSUNGEN A.G.", "fob": 1072565.1300000004, "pct": 1, "qty": 1863200, "shipment_count": 145, "avg_unit_price": 0.5756575407900388, "is_china": false, "supplier_first_active_year": 2010, "supplier_latest_active_year": 2015, "supplier_active_years": 6, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2010": 1, "2011": 1, "2012": 1, "2013": 1, "2014": 1, "2015": 1 }, "canonical_name": "B. BRAUN MELSUNGEN A.G.", "country": null, "supplier_rank": 18, "supplier_market_share": 0.010793080496208182, "supplier_total_fob": 1072565.1300000004, "supplier_importer_count": 1, "customer_hhi": 10000, "competitive_index": 5.24, "competitive_signal": "高度绑定型供应商", "entity_ids": [ "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0" ], "aliases": [ "B. BRAUN MELSUNGEN A.G." ], "variant_count": 1 } ], "all_suppliers": [ { "entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "name": "B. BRAUN MELSUNGEN A.G.", "fob": 1072565.1300000004, "pct": 1, "qty": 1863200, "shipment_count": 145, "avg_unit_price": 0.5756575407900388, "is_china": false, "supplier_first_active_year": 2010, "supplier_latest_active_year": 2015, "supplier_active_years": 6, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2010": 1, "2011": 1, "2012": 1, "2013": 1, "2014": 1, "2015": 1 }, "canonical_name": "B. BRAUN MELSUNGEN A.G.", "country": null, "supplier_rank": 18, "supplier_market_share": 0.010793080496208182, "supplier_total_fob": 1072565.1300000004, "supplier_importer_count": 1, "customer_hhi": 10000, "competitive_index": 5.24, "competitive_signal": "高度绑定型供应商", "entity_ids": [ "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0" ], "aliases": [ "B. BRAUN MELSUNGEN A.G." ], "variant_count": 1 } ], "raw_supplier_count": 1, "raw_top_supplier_count": 1 }, "account_analysis": { "importer_procurement": { "annualized_shipments": 24.17, "frequency_tier": "高频采购账户", "avg_gap_days": 13.49, "gap_cv": 0.98, "rhythm_label": "常规补货", "years_active": 6, "first_year": 2010, "latest_year": "2015", "avg_annual_fob": 178760.86, "benchmarks": { "p25": 1, "p75": 3 } }, "supplier_frequency_thresholds": { "p25": 24.17, "p75": 24.17 }, "trend_metrics": { "years": [ 2010, 2011, 2012, 2013, 2014, 2015 ], "first_year": 2010, "latest_year": 2015, "first_year_fob": 125150.24000000002, "latest_year_fob": 104746.62, "peak_year": 2013, "peak_fob": 368139.62, "avg_annual_fob": 178760.85500000007, "median_annual_fob": 145261.17499999996, "latest_vs_first_ratio": 0.8369669926322153, "latest_vs_first_growth": -0.1630330073677847, "latest_vs_peak_ratio": 0.2845296031978302, "peak_multiple": 2.5343290800174243, "cagr_fob": -0.034968107454417474 }, "supplier_rollup": { "groups": [ { "id": "group-1", "tokens": [ "BRAUN", "MELSUNGEN" ], "primary_name": "B. BRAUN MELSUNGEN A.G.", "members": [ { "entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "name": "B. BRAUN MELSUNGEN A.G.", "fob": 1072565.1300000004, "pct": 1, "qty": 1863200, "shipment_count": 145, "avg_unit_price": 0.5756575407900388, "is_china": false, "supplier_first_active_year": 2010, "supplier_latest_active_year": 2015, "supplier_active_years": 6, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2010": 1, "2011": 1, "2012": 1, "2013": 1, "2014": 1, "2015": 1 }, "canonical_name": "B. BRAUN MELSUNGEN A.G.", "country": null, "supplier_rank": 18, "supplier_market_share": 0.010793080496208182, "supplier_total_fob": 1072565.1300000004, "supplier_importer_count": 1, "customer_hhi": 10000, "competitive_index": 5.24, "competitive_signal": "高度绑定型供应商", "entity_ids": [ "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0" ], "aliases": [ "B. BRAUN MELSUNGEN A.G." ], "variant_count": 1 } ], "total_share": 1, "total_fob": 1072565.1300000004, "label": "BRAUN MELSUNGEN", "affiliated_to_importer": false, "member_count": 1 } ], "dominant_group": { "id": "group-1", "tokens": [ "BRAUN", "MELSUNGEN" ], "primary_name": "B. BRAUN MELSUNGEN A.G.", "members": [ { "entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "name": "B. BRAUN MELSUNGEN A.G.", "fob": 1072565.1300000004, "pct": 1, "qty": 1863200, "shipment_count": 145, "avg_unit_price": 0.5756575407900388, "is_china": false, "supplier_first_active_year": 2010, "supplier_latest_active_year": 2015, "supplier_active_years": 6, "supplier_first_year_share": 1, "supplier_latest_year_share": 1, "supplier_peak_year_share": 1, "supplier_delta": 0, "supplier_status": "stable", "supplier_share_by_year": { "2010": 1, "2011": 1, "2012": 1, "2013": 1, "2014": 1, "2015": 1 }, "canonical_name": "B. BRAUN MELSUNGEN A.G.", "country": null, "supplier_rank": 18, "supplier_market_share": 0.010793080496208182, "supplier_total_fob": 1072565.1300000004, "supplier_importer_count": 1, "customer_hhi": 10000, "competitive_index": 5.24, "competitive_signal": "高度绑定型供应商", "entity_ids": [ "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0" ], "aliases": [ "B. BRAUN MELSUNGEN A.G." ], "variant_count": 1 } ], "total_share": 1, "total_fob": 1072565.1300000004, "label": "BRAUN MELSUNGEN", "affiliated_to_importer": false, "member_count": 1 }, "affiliated_share": 0, "external_group_count": 1, "total_group_count": 1, "summary_text": "表面上有 1 家 supplier 参与该账户，但按集团归集后可视为 1 个供应集团。 真正独立的外部供应集团约 1 个，占 100.0%。 其中 BRAUN MELSUNGEN 占比最高，约 100.0%。", "uncertain_group_pairs": [], "uncertain_group_summary": "", "by_supplier": { "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0": { "group_id": "group-1", "group_label": "BRAUN MELSUNGEN", "group_share": 1, "group_member_count": 1, "affiliated_to_importer": false } } }, "supplier_structure_metrics": { "exited_supplier_count": 0, "exited_supplier_share_total": 0, "exited_supplier_fob_total": 0, "new_supplier_count": 0, "supplier_price_gap_ratio": null, "top_supplier_metrics": { "supplier_name": "B. BRAUN MELSUNGEN A.G.", "supplier_entity_id": "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0", "total_share": 1, "supplier_affiliation": "独立供应方", "share_role": "主导型", "frequency_role": "高频采购", "trend_role": "持续供货", "price_role": "中价带", "sample_share": 1, "account_shipment_count": 145, "account_annualized_shipments": 24.17, "account_avg_gap_days": 13.49, "account_rhythm_label": "常规补货", "first_year": 2010, "latest_year": 2015, "first_year_share": 1, "latest_year_share": 1, "importer_latest_year_share": 1, "peak_share": 1, "peak_share_year": 2010, "share_delta_first_to_latest": 0, "share_delta_active_to_latest": 0, "share_delta_peak_to_latest": 0, "first_active_year": 2010, "last_active_year": 2015, "first_active_share": 1, "last_active_share": 1, "last_active_year_share": 1, "active_year_count": 6, "exited_in_latest_year": false, "new_entrant_in_latest_year": false, "share_change_reference": { "from_year": 2010, "to_year": 2015, "from_share": 1, "to_share": 1, "delta": 0 }, "group_label": "BRAUN MELSUNGEN", "group_share": 1, "group_member_count": 1, "group_affiliated_to_importer": false, "relationship_summary": "主导型 · 持续供货", "competitive_signal": "这个外部主供还压着大头，先把它当成主要壁垒去看。", "attack_focus": "先判断它卡住的是品牌、注册，还是关键规格和质量门槛。", "entry_angle": "没验证出外部窗口前，别急着和主供正面对打。", "entry_difficulty": "高", "difficulty_reason": "供货 6 年 · 累计份额 100%", "share_window_fob_estimate": 0 }, "top_supplier_pct": 1, "supplier_count": 1, "external_group_count": 1, "affiliated_share": 0 }, "scenario_assessment": { "penetration_tier": { "key": "zero", "label": "零渗透" }, "lead_supplier_motion": { "key": "stable", "raw_key": "stable", "label": "主供稳定", "override_applied": false, "reference": { "from_year": 2010, "to_year": 2015, "from_share": 1, "to_share": 1, "delta": 0 } }, "demand_pattern": { "key": "shrinking", "label": "持续萎缩" }, "barrier_tier": { "key": "single_locked", "label": "单一锁定" }, "scenario_key": "zero_penetration_shrinking", "scenario_label": "零渗透 · 收缩型", "opportunity_type": "暂缓型", "action_level": "暂时忽略", "entry_position": "先不投入", "advantage_focus": "先确认是否还在采购", "resource_boundary": "客户既没用中国又在收缩，别急着投报价、样品和跟进节奏。", "matrix_mode": "zero_shrinking", "size_tier": "Tier C", "output_depth": "screening", "size_variant": "small", "compact_template": null, "trigger_metrics": { "china_penetration": 0, "annualized_fob": 178760.85500000007, "active_years": 6, "shipment_count": 145, "insufficient_data_shipment_threshold": 3, "hhi": 10000, "top_supplier_pct": 1, "top1_first_year_share": 1, "top1_first_active_year": 2010, "top1_first_active_share": 1, "top1_latest_year_share": 1, "top1_peak_share": 1, "top1_peak_share_year": 2010, "top1_share_delta_first_to_latest": 0, "top1_share_delta_active_to_latest": 0, "top1_share_delta_peak_to_latest": 0, "latest_vs_peak_ratio": 0.2845296031978302, "latest_vs_first_growth": -0.1630330073677847, "cagr_fob": -0.034968107454417474, "exited_supplier_count": 0, "exited_supplier_share_total": 0, "new_supplier_count": 0, "supplier_price_gap_ratio": null, "peak_year": 2013, "peak_fob": 368139.62, "latest_year_fob": 104746.62 }, "trigger_summary": [ "零渗透（中国采购 0%）", "主供稳定 · 2010年 100% → 2015年 100%（+0pp）", "持续萎缩 · 末年/峰值 28%", "单一锁定（HHI 10,000 · Top1 100%）" ] }, "supplier_analysis": { "7bd03f8a-8f02-4dae-b767-2f90d1ddd0a0": { "supplier_affiliation": "独立供应方", "share_role": "主导型", "frequency_role": "高频采购", "trend_role": "持续供货", "price_role": "中价带", "sample_share": 1, "account_shipment_count": 145, "account_annualized_shipments": 24.17, "account_avg_gap_days": 13.49, "account_rhythm_label": "常规补货", "first_year": 2010, "latest_year": 2015, "first_year_share": 1, "latest_year_share": 1, "importer_latest_year_share": 1, "peak_share": 1, "peak_share_year": 2010, "share_delta_first_to_latest": 0, "share_delta_active_to_latest": 0, "share_delta_peak_to_latest": 0, "first_active_year": 2010, "last_active_year": 2015, "first_active_share": 1, "last_active_share": 1, "last_active_year_share": 1, "active_year_count": 6, "exited_in_latest_year": false, "new_entrant_in_latest_year": false, "share_change_reference": { "from_year": 2010, "to_year": 2015, "from_share": 1, "to_share": 1, "delta": 0 }, "group_label": "BRAUN MELSUNGEN", "group_share": 1, "group_member_count": 1, "group_affiliated_to_importer": false, "relationship_summary": "主导型 · 持续供货", "competitive_signal": "这个外部主供还压着大头，先把它当成主要壁垒去看。", "attack_focus": "先判断它卡住的是品牌、注册，还是关键规格和质量门槛。", "entry_angle": "没验证出外部窗口前，别急着和主供正面对打。", "entry_difficulty": "高", "difficulty_reason": "供货 6 年 · 累计份额 100%" } } }, "time_context": { "first_year": 2010, "prev_year": 2014, "last_year": 2015, "gap_years": 11, "freshness": "stale", "trend_prefix": "截至2015年（相较2014年）", "warning_text": "数据截止 2015 年，距今已 11 年。报告更适合用来筛选历史上值得研究的客户，不应直接当作当前采购现状。" }, "price_analysis": { "sample_count": 145, "band_count": 3, "range_multiple": 12.450664838930773, "summary_text": "存在 3 个明显价格带：低价带 $0.06–$0.55（FOB 占比 20%）；中价带 $0.56–$0.71（FOB 占比 38%）；高价带 $0.72–$0.76（FOB 占比 42%）。", "bands": [ { "label": "低价带", "trade_count": 49, "fob_total_usd": 209348.53, "fob_share": 0.19518491152141026, "min_unit_price": 0.06079166666666667, "max_unit_price": 0.5532018518518519, "avg_unit_price": 0.2784077973435438, "median_unit_price": 0.27319444444444446 }, { "label": "中价带", "trade_count": 48, "fob_total_usd": 408364.41999999987, "fob_share": 0.3807362448935848, "min_unit_price": 0.5551630952380953, "max_unit_price": 0.714422641509434, "avg_unit_price": 0.6741864208141705, "median_unit_price": 0.6981722222222222 }, { "label": "高价带", "trade_count": 48, "fob_total_usd": 454852.18000000017, "fob_share": 0.4240788435850044, "min_unit_price": 0.7165188888888889, "max_unit_price": 0.7568966666666667, "avg_unit_price": 0.7387221765095858, "median_unit_price": 0.74505 } ] }, "decision_summary": { "scenario_key": "zero_penetration_shrinking", "action_level": "暂时忽略", "scenario_action_level": "暂时忽略", "opportunity_type": "暂缓型", "entry_position": "先不投入", "advantage_focus": "先确认是否还在采购", "size_tier": "Tier C", "output_depth": "screening", "size_variant": "small", "compact_template": null, "supply_structure_label": "单一锁定", "priority_score": 1, "legacy_priority_score": 6, "score_formula": "0.3×体量分 + 0.3×窗口分 + 0.2×壁垒分 + 0.2×趋势分 + 时效修正", "score_breakdown": [ { "label": "体量分", "value": "10.0 / 10", "detail": "年均 FOB $179K" }, { "label": "窗口分", "value": "0.0 / 10", "detail": "零渗透 · 收缩型" }, { "label": "壁垒分", "value": "1.0 / 10", "detail": "single_locked 基础分 2.5，集团内闭环高-2.0；Top1 过高-1.0；外部窗口极少-0.5" }, { "label": "趋势分", "value": "1.5 / 10", "detail": "shrinking 基础分 1.5，无额外修正" }, { "label": "时效修正", "value": "-0.75", "detail": "历史" } ], "score_modifier_summary": [ "零渗透且持续收缩，强制降为不建议投入", "该账户综合分偏低，建议审慎评估投入产出比。" ], "scenario_label": "零渗透 · 收缩型", "trigger_summary": [ "零渗透（中国采购 0%）", "主供稳定 · 2010年 100% → 2015年 100%（+0pp）", "持续萎缩 · 末年/峰值 28%", "单一锁定（HHI 10,000 · Top1 100%）" ], "trigger_facts": [ { "label": "年均 FOB", "value": "$179K" }, { "label": "CAGR", "value": "-3.5%" }, { "label": "峰值年", "value": "2013 · $368K" }, { "label": "末年 / 峰值", "value": "28%" }, { "label": "主供份额轨迹", "value": "2010年 100% → 2015年 100%（+0pp）" } ] }, "raw_export_summary": { "row_count": 145, "date_min": "2010-02-19", "date_max": "2015-06-16", "total_fob_usd": 1072565.1300000006, "hs_codes": [ "9018312000" ], "hs_breakdown": [ { "hs_code": "9018312000", "row_count": 145, "fob_total_usd": 1072565.1300000006, "fob_share": 1 } ], "supplier_raw_count": 5 }, "generated_at": "2026-04-06T12:12:26.556Z" }