B BRAUN MEDICAL DE MEXICO, S.A.P.I. DE C.V.
开发优先级
先研究
2.0/10
先研究
总采购额 (FOB)
$4.18M
Top 10%
跨国分支
市场排名 #6 / 782
2021–2025年累计
复合增长率 (CAGR)
+38.3%
2021–2025
中国采购占比
0%
封闭型
2025年数据
供应商数
4
高度集中·单一锁定
市场份额
3.2%
全国第 6 名
2025年数据
市场大盘
📈 整体增长市场总规模 (FOB)
$130.97M
2021–2025年累计
活跃进口商
782 家
2025年有记录
中国供应商占比
36%
中等渗透
该客户排名
3.2%
全市场第 6 名
开发前注意 — 1 项风险信号 综合风险:低 · 高集中度
🔒
供应商高度集中(HHI 9857),主供占 99%,替代阻力较大
产品范围与海关编码
HS 90183101
901831
中文
注射器,不论是否带针头
English
Syringes, with or without needles
Español
Jeringas, incluso con aguja
年度趋势
→ 稳定型该进口商在2021至2025年间表现出强劲的增长势头,复合年增长率高达38.3%,尽管2025年出现小幅回落,但整体市场地位稳固。其采购金额从34万美元激增至150万美元以上,显示出对高端或特定规格注射器产品的持续需求。作为封闭型采购商,其市场增长完全依赖于非中国供应链,显示出极高的市场壁垒。
年度 FOB · 单价趋势
| 年份 | FOB (USD) | 数量 | 单价 | 同比 |
|---|---|---|---|---|
| 2021 | $341K | 579,149 | $0.5890 | — |
| 2022 | $481K | 704,328 | $0.6834 | +41.1% |
| 2023 | $581K | 750,224 | $0.7746 | +20.7% |
| 2024 | $1.53M | 1,942,604 | $0.7852 | +162.5% |
| 2025 | $1.25M | 1,655,305 | $0.7546 | -18.1% |
采购稳定性:稳定型 · 波动系数 0.56
供应商情报
4 家供应商 · 集中度 高度集中·单一锁定 · 主供占 99%
供应商份额迁移
B.BRAUN MELSUNGEN AG
🇨🇳 中国 · 独立贸易商
稳定供货
FOB
$4.15M
批次
517
均价
$0.7435
份额变化
92% → 100% ↑ +8pp
这个外部主供还压着大头,先把它当成主要壁垒去看。 2021年 92% → 2025年 100%(+8pp)。
1 家其他供应商 — 累计 0.7% 份额
AESCULAP AG
🇨🇳 中国 · 独立贸易商
单次采购 · 未持续
FOB
$2K
批次
2
均价
$475.40
份额变化
0% → 0% ↑ +0pp
尾部或试单关系更像窗口信号,重点不是量,而是看门有没有开。 到 2025 年才进入样本。
价格敏感度
+1598%
客户中位单价 vs 市场均价
客户中位单价 1598% 高于市场均价,说明客户接受溢价供应商。品质、认证、稳定性是关键切入点。
中位单价 (主要参考)
$0.6178 +1598% vs 市场
平均单价 ⚠
$9.02
市场均价
$0.0364
价格区间
$0.00020 — $1571.33 (7710977.9x)
⚠ 均价与中位价相差 1360%,说明该客户采购的 SKU 价格区间较宽,或存在少量超高/超低价订单拉偏均值。请以中位单价作为报价参考基准。
市场全体进口商价格区间(含该客户历史采购价位)
$0.00000$1759.89
$0.6178
客户中位
客户中位
市场均价
$0.0364
$0.0364
物流与节奏
入境口岸
物流与批次
运输方式
86% 海运 / 0% 空运
CIF 溢价
—
总批次
525
平均单次 FOB
$8K
月度采购季节性
1
$54K
2
$22K
3
$55K
4
$23K
5
$75K
6
$21K
7
$113K
8
$60K
9
$68K
10
$80K
11
$126K
12
$138K
高峰
正常
淡季
💡 高峰采购月:11月、12月。建议最迟 2026年9月前 完成建联,赶在客户启动下一轮补货前锁定沟通。
建联策略
竞争机会矩阵
| 维度 | 竞争对手弱点 | 你的机会 |
|---|---|---|
| 价格切入 | 当前供应商均价高于市场均价 1598%,存在被低价对手蚕食风险 | 以更优价格切入,重点突出成本与可替代性 |
| 供应商格局 | 主供 B.BRAUN MELSUNGEN AG 占 99%,客户依赖单一来源,潜在切换风险意识较低 | 直接联系 B BRAUN MEDICAL DE MEXICO,… 采购决策人,以"备选/补充供应商"切入,小批量试单验证质量,逐步建立替代份额 |
⚠ 疑似集团内部调货 — 主要供应商名称与该进口商品牌高度重叠(B.BRAUN MELSUNGEN AG),表明这可能是集团内部调拨而非独立采购行为。向其销售等于向品牌方销售品牌方自己的产品——切入可能性极低,建议优先级降档或跳过,将资源用于真正的第三方采购商。
⚠ 价格分布异常(均价与中位价偏差 1360%)。以下策略以中位单价 $0.6178 为报价参考基准,均价不作参考。
💎 高溢价客户信号 — 该进口商中位单价比市场均价高 1598%,表明其接受并愿意支付溢价。不要以低价竞争,重点突出产品认证、质量稳定性、技术支持和品牌背书,将溢价定位为差异化价值的体现。
推进节奏
1
调研壁垒
1–2 周
- 该进口商历史上无中国来源采购记录,先研究 B BRAUN MEDICAL DE MEXICO,… 当前主要供应来源国及主供供应商
- 了解回避中国来源的原因:关税壁垒、认证要求、本地优先政策,还是历史偏好
- 通过 LinkedIn 联系采购负责人,以"了解需求"为由切入,重点倾听而非推销
2
定位补充货源
1–3 月
- 以"补充货源"而非"全量替代"为切入定位,降低客户切换阻力
- 提供与其现有供应商同等或更高的认证等级,消除品质顾虑
- 重点展示价格竞争力(市场中位 $0.6178),而非主动提出替换现有供应关系
3
建立小单验证
3–12 月
- 争取小批量试单,验证产品质量与供应链合规性
- 收集客户反馈,积累信任与口碑,逐步扩大份额
- 持续跟踪政策变化,若关税或认证壁垒出现松动,及时调整策略
原始海关记录 · 150 条进口交易 — 点击展开并筛选原始进出口流水
筛选功能仅在发布后可用(预览模式下展示静态前 150 条快照)。
| 日期 | 供应商 | HS | FOB | 数量 | 运输方式 | 原产地 | 入境口岸 |
|---|---|---|---|---|---|---|---|
| 2025-12 | 90183199 | $18,826 | 20,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $13,121 | 12,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183101 | $1,269 | 6,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $732 | 7,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $435 | 4,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183199 | $26,539 | 24,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $35,342 | 32,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $17,693 | 16,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $13,270 | 12,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $9,425 | 10,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183101 | $2,600 | 13,100 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $1,372 | 12,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $1,270 | 6,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $1,221 | 12,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $834 | 8,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183101 | $194 | 800 PIECE | SEA | DE | VERACRUZ | |
| 2025-12 | 90183199 | $21,704 | 20,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-12 | 90183199 | $4,341 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-11 | 90183101 | $937 | 4,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $840 | 8,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $514 | 4,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $110 | 1,100 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $20 | 100 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183199 | $806 | 4 PIECE | AIR | DE | AEROPUERTO INTERNACIONAL DE LA CIUDAD DE MEXICO. | |
| 2025-11 | 90183101 | $22,615 | 28,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $3,800 | 16,900 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $1,885 | 2,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $1,473 | 12,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $1,226 | 10,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $874 | 7,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $172 | 1,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183199 | $4,331 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-11 | 90183101 | $4,089 | 5,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $1,580 | 13,900 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $836 | 6,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $720 | 3,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-11 | 90183101 | $68 | 300 PIECE | SEA | DE | VERACRUZ | |
| 2025-10 | 90183199 | $43,266 | 40,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-10 | 90183199 | $43,175 | 40,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-10 | 90183101 | $3,449 | 4,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-10 | 90183101 | $1,779 | 15,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-10 | 90183101 | $988 | 4,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-10 | 90183101 | $821 | 6,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183101 | $14,984 | 19,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183199 | $4,462 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-09 | 90183101 | $3,746 | 4,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183101 | $1,895 | 16,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183101 | $1,251 | 5,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183101 | $1,183 | 9,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183101 | $536 | 2,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-09 | 90183199 | $8,816 | 8,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-08 | 90183199 | $16,968 | 16,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-08 | 90183101 | $6,162 | 8,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183199 | $4,404 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-08 | 90183101 | $2,823 | 12,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $2,037 | 18,300 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $1,204 | 10,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $816 | 3,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $308 | 400 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $14,771 | 19,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183199 | $4,399 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-08 | 90183101 | $2,203 | 10,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $1,457 | 13,100 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $1,262 | 10,500 PIECE | SEA | DE | VERACRUZ | |
| 2025-08 | 90183101 | $667 | 6,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183199 | $12,877 | 12,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-07 | 90183101 | $2,823 | 12,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $2,706 | 24,300 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $1,300 | 10,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $794 | 3,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $201 | 800 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183199 | $4,276 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-07 | 90183101 | $5,049 | 45,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $2,845 | 12,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $2,823 | 12,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $2,487 | 20,500 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $532 | 2,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $202 | 800 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $155 | 700 PIECE | SEA | DE | VERACRUZ | |
| 2025-07 | 90183101 | $45 | 400 PIECE | SEA | DE | VERACRUZ | |
| 2025-06 | 90183101 | $39,827 | 52,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-06 | 90183101 | $8,120 | 37,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-06 | 90183101 | $302 | 400 PIECE | SEA | DE | VERACRUZ | |
| 2025-06 | 90183199 | $1,571 | 1 PIECE | AIR | DE | AEROPUERTO INTERNACIONAL DE LA CIUDAD DE MEXICO. | |
| 2025-05 | 90183199 | $25,427 | 12,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-05 | 90183199 | $192,470 | 100,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-05 | 90183199 | $46,193 | 24,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-05 | 90183101 | $13,067 | 19,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $2,033 | 22,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $1,629 | 17,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $1,070 | 12,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $757 | 7,900 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $412 | 4,300 PIECE | SEA | DE | VERACRUZ | |
| 2025-05 | 90183101 | $322 | 2,100 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183199 | $15,008 | 8,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-04 | 90183199 | $8,261 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-04 | 90183199 | $7,504 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-04 | 90183101 | $1,877 | 21,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183101 | $278 | 3,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183199 | $46 | 4,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183199 | $43 | 8,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183101 | $9 | 3,200 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183199 | $7,344 | 4,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-04 | 90183101 | $1,325 | 14,500 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183101 | $1,140 | 13,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183199 | $42 | 4,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183101 | $14 | 14,500 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183101 | $8 | 13,400 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183101 | $2,338 | 27,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183101 | $744 | 8,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183101 | $540 | 5,800 PIECE | SEA | DE | VERACRUZ | |
| 2025-04 | 90183101 | $14 | 8,000 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-04 | 90183101 | $8 | 27,000 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2025-03 | 90183199 | $119,389 | 64,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-03 | 90183199 | $44,771 | 24,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-03 | 90183101 | $437 | 4,700 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $17 | 200 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $6,101 | 9,600 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $5,847 | 9,200 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $1,507 | 16,500 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $165 | 800 PIECE | SEA | DE | VERACRUZ | |
| 2025-03 | 90183101 | $9 | 100 PIECE | SEA | DE | VERACRUZ | |
| 2025-02 | 90183199 | $64,948 | 32,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-01 | 90183199 | $32,711 | 16,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-01 | 90183199 | $86,734 | 48,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-01 | 90183199 | $31,829 | 16,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2025-01 | 90183101 | $26,288 | 42,000 PIECE | SEA | DE | VERACRUZ | |
| 2025-01 | 90183101 | $1,875 | 22,400 PIECE | SEA | DE | VERACRUZ | |
| 2025-01 | 90183101 | $639 | 7,100 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183199 | $32,368 | 16,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183199 | $22,051 | 12,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183199 | $14,700 | 8,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183101 | $741 | 8,700 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183199 | $45 | 16,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183199 | $42 | 12,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183101 | $8 | 8,700 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183199 | $116,603 | 44,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183199 | $37,099 | 20,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183199 | $16,337 | 8,000 PIECE | SEA | SUIZA | VERACRUZ | |
| 2024-12 | 90183101 | $2,415 | 28,100 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183199 | $60 | 44,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183199 | $46 | 8,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183199 | $42 | 20,000 PIECE | — | SUIZA | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183101 | $8 | 28,100 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. | |
| 2024-12 | 90183101 | $11,919 | 17,600 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183101 | $7,043 | 10,400 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183101 | $3,062 | 38,400 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183101 | $1,052 | 13,200 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183101 | $367 | 4,600 PIECE | SEA | DE | VERACRUZ | |
| 2024-12 | 90183101 | $32 | 17,600 PIECE | — | DE | VERACRUZ, VERACRUZ, VERACRUZ. |